Digital Pathways to Opportunity: GIT and Her Initiative Train Youth for the Future of Work

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Global Impact Transformation (GIT), in strategic partnership with Her Initiative, has launched a six-week Digital Business Training program in Mwenge, Dar es Salaam, empowering young people, especially young women, to transform ideas into income through the power of technology. The initiative provides participants with the skills, tools, and confidence to create technology-enabled enterprises that are competitive in today’s fast-evolving digital economy.

Empowering Youth Through Digital Business Skills

By Our Reporter

Over the six-week course, participants will gain hands-on experience in digital marketing, e-commerce, branding, and basic business management supported by interactive workshops, practical exercises, and one-on-one mentorship. By the end of the program, each participant will have established a functional online presence, developed a market-ready sales plan, and earned a co-branded certificate from GIT and Her Initiative, validating their readiness to operate in the digital marketplace.

The initiative provides participants with the skills, tools, and confidence to create technology-enabled enterprises that are competitive in today’s fast-evolving digital economy. Young women are prioritized because they are often underrepresented in the technology and entrepreneurship sectors, and face systemic barriers that limit their participation in the digital economy. This program seeks to close that gap by ensuring they have equal access to skills, resources, and opportunities.

The program reflects the shared commitment of GIT and Her Initiative to address youth unemployment, advance gender equality, and harness technology as a catalyst for sustainable livelihoods. Through this partnership, the organizations are not only building individual capacities but also contributing to the broader goal of fostering inclusive economic growth and innovation in Tanzania.

“Empowering young women with digital skills is a strategic investment in closing the gender gap in technology, fostering inclusive innovation, and building resilient economies. Through this initiative, we are ensuring that those historically left behind have the tools, confidence, and platforms to lead and thrive in the digital age.”   Martha Nghambi, Founder and Executive Director,  Global Impact Transformation (GIT)

Learning and Implementation Framework


Over the six-week program, participants will engage in a comprehensive blend of interactive workshops, peer-to-peer learning, and personalized mentorship designed to strengthen both technical and entrepreneurial capacities. Each module is anchored in real-world application to ensure participants leave with tangible skills and ready-to-implement business strategies.

Core modules include:

  • Digital Foundations – building essential competencies in online safety, responsible technology use, and data protection to ensure secure and ethical participation in the digital economy.
  • Branding and Content Creation – developing a strong visual identity, producing engaging social media content, and applying basic photography and video graphy techniques for impactful marketing.
  • Digital Marketing Strategies – leveraging platforms such as Facebook, Instagram, and WhatsApp Business, alongside analytics tools, to expand reach, engage audiences, and drive sales.
  • E-Commerce Essentials – setting up functional online stores, integrating secure payment systems, and managing customer relationships to ensure seamless digital transactions.
  • Business Management Skills – applying principles of business planning, pricing, bookkeeping, and compliance to ensure operational sustainability.
  • Go-to-Market Project – guiding each participant through the creation and public launch of a live online product or service, supported by a strategic implementation plan.

The program is open to youth and young adults residing in Dar es Salaam, with priority given to young women applicants to address their underrepresentation in the technology and entrepreneurship sectors. Persons with disabilities are strongly encouraged to apply, reflecting the partners’ commitment to inclusivity, accessibility, and equal opportunity.


By the end of the program, participants will have:

  • Established a functional, branded online presence for their business or service.
  • Developed a market-ready sales and marketing plan for immediate execution.
  • Acquired practical financial management tools to ensure long-term business sustainability.
  • Expanded their professional networks through structured peer learning and targeted mentorship.

This initiative directly supports the achievement of the United Nations Sustainable Development Goals (SDGs):

SDG 5: Gender Equality – by increasing women’s participation and leadership in the digital economy.

SDG 8: Decent Work and Economic Growth – by enabling youth to create and access dignified, sustainable livelihoods.

SDG 9: Industry, Innovation, and Infrastructure – by fostering tech-enabled entrepreneurship and strengthening innovation ecosystems.

Investing in the digital capabilities and entrepreneurial capacity of young people is central to advancing inclusive and sustainable development. This initiative is designed to strengthen agency, enhance economic participation, and promote equal access to opportunities in the evolving digital ecosystem. By integrating gender equality, digital inclusion, and skills development, the program contributes to building resilient communities, fostering innovation, and ensuring that all youth, particularly those historically marginalized can participate fully in shaping a more just, inclusive, and sustainable future.